Advanced conditions capability in the sequences is a massive step for lemlist in the right direction. Sales teams of all sizes, startups, lead gen agencies, and ambitious entrepreneurs use lemlist to grow a profitable business. When comparing quality of ongoing product support, reviewers felt. Duplicate templates. | lemlist is an outreach platform that helps you start conversations that get replies from your prospects. The Average Cost of a basic Email Marketing Software plan is $18 per month. After training our AI on 400+ M emails from the best-converting campaigns - lemlist’s AI is live! 🎉 Here’s how to use it to save 1h per campaign & get 3x…After training our AI on 400+ M emails from the best-converting campaigns - lemlist’s AI is live! 🎉 Here’s how to use it to save 1h per campaign & get 3x…After training our AI on 400+ M emails from the best-converting campaigns - lemlist’s AI is live! 🎉 Here’s how to use it to save 1h per campaign & get 3x…After training our AI on 400+ M emails from the best-converting campaigns - lemlist’s AI is live! 🎉 Here’s how to use it to save 1h per campaign & get 3x…After training our AI on 400+ M emails from the best-converting campaigns - lemlist’s AI is live! 🎉 Here’s how to use it to save 1h per campaign & get 3x…After training our AI on 400+ M emails from the best-converting campaigns - lemlist’s AI is live! 🎉 Here’s how to use it to save 1h per campaign & get 3x…After training our AI on 400+ M emails from the best-converting campaigns - lemlist’s AI is live! 🎉 Here’s how to use it to save 1h per campaign & get 3x…After training our AI on 400+ M emails from the best-converting campaigns - lemlist’s AI is live! 🎉 Here’s how to use it to save 1h per campaign & get 3x…After training our AI on 400+ M emails from the best-converting campaigns - lemlist’s AI is live! 🎉 Here’s how to use it to save 1h per campaign & get 3x…Today is a start of an era where anybody can have the power of 100 SDRs at their fingertips 🤯 After training our AI on 400+ M emails from the best-converting… | 10 comments on LinkedInAfter training our AI on 400+ M emails from the best-converting campaigns - lemlist’s AI is live! 🎉 Here’s how to use it to save 1h per campaign & get 3x…After training our AI on 400+ M emails from the best-converting campaigns - lemlist’s AI is live! 🎉 Here’s how to use it to save 1h per campaign & get 3x…After training our AI on 400+ M emails from the best-converting campaigns - lemlist’s AI is live! 🎉 Here’s how to use it to save 1h per campaign & get 3x…In this video Briana is going to show you how you can use the lemlist LinkedIn extension for easy lead generation on LinkedIn! Import and enrich your leads w. 2. Overall, I save a lot of time with my setup! Benjamin Donteville. In short, make money and grow your business by finding the right prospects and turning them into customers. Lemmings in the attic Tricky 11. Halloween Sale 2023: Deals Up to 85%! Category . Just tell us what your. Integrate with 3rd party platforms via Zapier. Platinum: $99/month per user – all “Gold” features + dynamic landing pages + personalized. io as a lot easier to use than lemlist, as it has a simple user interface (UI). 19%. Lemlist works as a sales engagement platform, allowing you to create multichannel outbound sequences that engage leads across channels. With features like email warmup, automatic personalized follow-ups sequences and dedicated CRM it's proven to be the best value in business automation solutions with its low price of $39/month! What Is Lemlist?Here's what our looks like: This is a multichannel sales cadence where we use LinkedIn, emails, and cold calling. lemlister tip💡 The right answer will depend on your particular case. Key Features: Email Sequence Builder – This allows you to easily create and automate email sequences to engage. Let's say your LinkedIn invite failed for a particular lead, then lemlist will skip any other LinkedIn step of your sequence for this lead and will directly send the next step that is not using the same channel, e. Please note that each generated sequence costs 50 Tokens - please refer to our article about the PAYG Tokens. Sequence Score: Creating effective email sequences involves multiple things. Depending on the importance of the decision, the risk, and the reputation of the company, some follow-up sequences may require more than a few emails and demand more persuasion. Streamline your sales process. It’s because it only allows you to send 200 emails every day. lemlist AI is live! 🤯 Comment “robot” for free access link 👇🏼 #sales #chatgpt. Both SendFlock and Lemlist offer similar features such as automated email sequences, personalized messages, campaign tracking, and integrations with popular CRMs. Have been with you the longest. Prospecting to create partnerships. As an all-in-one outreach solution, lemlist allows you to: → Find buyer-ready prospects and their contact details with minimal effort directly on the platform, using the most accurate and up-to-date database of 450 million leads (coming soon) There are three unique features that lemlist provides you with. June 28, 2023. Lemlist is Expensive. It’s so simple to use, easy to connect with your CRM and their automation features will save you a lot of time. Lemlist Integrations with Mindflow. Lemlist offers a more user-centric pricing structure. Here you can: 1️⃣ Check out the campaign settings and choose Sequence and Task settings: In accordance with leads activity ( reply or click) you can tell lemlist when you want your campaign to stop for your leads. 15%. 3. How Stef made $27. Number one is the ability to create tailor-made and unique sequences thanks to personalized images, custom landing pages, and video prospecting. The multi-channel prospecting platform allows you to discover your next buyers from a B2B. Open rate. Although Lemlist is an impressive cold email tool, it may not suit everyone’s needs. Discover lemwarm. While you can use Lemlist for your email marketing activities, it isn’t perfect. 0, you can easily collect qualified leads, create hyper-personalized multichannel sequences that generate replies, and avoid spam with the most advanced warm-up & deliverability booster on the market. Reviewers felt that Reply meets the needs of their business better than lemlist. Lemlist also offers two tiers for its Lemwarm solution - the Essential plan at $29 per user and the Smart plan at $49 per user. lemlist and its partners use cookies (or similar technology) to measure and analyse how our platform is used and to show ads based on your interests. Elastic Email vs LemList Personalize website text, images, and CTAs for each visitor without writing a single line of code. Find, contact, and convert your ideal buyers across multiple channels, all in one place. Step 3. Get the best B2B cold email templates and multi-channel sequences. Looking for ways to book more meetings, and drive more sales to grow your business?Great, you’re in the right place. Lemlist is great for creating automated follow-up sequences, while SendFlock offers more comprehensive outreach and analytics. ), which can be used to trigger CRM actions, automatically enrich leads with the latest LinkedIn info, etc. Combines various prospecting features. Kick-start human & warm relationships with your clients from day one, thanks to highly-personalized content. You are free to use sequences, delays, conditions, and triggers the way you want to for building your campaign. Automation saves valuable time and increases the efficiency of the users. Sales teams of all sizes, startups, lead gen agencies, and ambitious entrepreneurs use lemlist to grow a profitable business. Accelerate your business growth and start generating revenue with lemlist. While you can track basic. With its marketing automation features, you can automatically respond to customers. ️ Go to "Sequence": ️ Then go to the Email step in which you want to add your clickable image. Table of contents. Duplicate all campaigns in one click. Another notable difference is the target market for each platform. That’s why it’s important to test different. We used Lemlist for about half a year before switching over to Instantly as it just wasn't sufficient enough. Saleshandy. Send email from aliases. We have designed this page to help you make a clear decision and explore insights into why Up is the simplest and best lemlist alternative, powered by Amazon SES. Explore the world's best B2B and sales cold email templates, follow-ups, and sequences with real data as proof. io helps you find a prospect’s email address, and send a cold email drip campaign with continual follow-up email sequences based on behavioral triggers. The business sequence. Here. The duration of the cadence is 21 days and we have 5 contact points during this period. Try out lemlist with a 14-day free trial and send your first campaigns. Heey lemlister! A new and amazing feature by lemlist the lemAI - the AI sequence generator, stay and find out how to use it to the full extent When you create a new Campaign, you will see the option to add text for the AI Sequence generator: Or you can " Create manually " or " Duplicate from another campaign " Join a LIVE demo and see how the tool helps you get new clients. 7% reply rate, 100% meetings booked, and 64. 10. 100 free token for the AI campaign generator. Sales teams of all sizes, startups, lead gen agencies, and ambitious entrepreneurs use lemlist to grow a profitable business. Your top stats are your global stats. 9. SaaS organizations use Lemlist to streamline their lead generation activities and boost conversion rates. Advanced conditions capability in the sequences is a massive step for lemlist in the right direction. lemlist | 20. Duplicate templates. Personalize your messages to stand out and double your response rate. lemlist vs HubSpot CRM | HubSpot CRM Alternatives. Part 2: PhantomBuster - Set up the LinkedIn Search to lemlist Campaign Flow Part 3: Complete the connection between PhantomBuster and lemlist. It has advanced automation options — Unlike Lemlist, Expandi can automate smart sequences on LinkedIn, allowing you to define what activity will trigger which action and set up conditional steps. After analysing 400M emails from 100M lemlist sequences. Every salesperson needs lemlist. 3. Lemlist: Cold Outreach and Personalization. So let's see the exact steps to use AI and achieve better results with less effort. Key Features . Lemlist covers all the essentials: email warm-up, automated sequences, engagement, and follow-ups. About lemlist. Email verification and validation System2. If you really want to invest in the reach of your post, you can do a LinkedIn-sponsored post. Users can automate their email campaigns and set up email sequences with multiple steps. Stay on top of your team's performance, monitor prospect interactions, and track sequence stats, meetings booked, and more!Lemlist is a platform for outreach emails. This way I can set up all our cadences and fire. First of all, to get to the "Task" section, you can find it listed on the left side of the lemlist within the "Main Menu". Lemlist is one of the cold outreach software, which helps you not only send cold emails but also connect with your target audience via LinkedIn. Discover proven tactics and examples that will help you close more deals and mastermind the sales process. Présentation et description de LEMLIST. Allows users to try out the software for a limited period before making a purchase decision. We are excited to see the dream about to come true. lemlist is an outreach platform that helps you start conversations that get replies from your prospects. . Lemlist is a cold outreach tool that is big on personalization. 30 seconds. Cold outreach tips, strategies, and the best tactics used by over 37,000 users to generate millions every month. This innovative tool is designed to help. Lemlist offers a 14-day free trial, capped at 50 emails per day. With lemlist, easily set up sequences of emails and choose. Please have in mind that we are counting both - weekdays and weekends 📅. Most WorthyQ3 2019 +1. Lemlist. To generate a full sequence using lemlist's AI, you need to provide information on your: → target audience → unique value proposition. Discover lemlist. Multichannel prospecting. PROS. You can use a drag-and-drop campaign builder to create your email sequences. 2️⃣ Add campaign to "Groups". After training our AI on 400+ M emails from the best-converting campaigns - lemlist’s AI is live! 🎉 Here’s how to use it to save 1h per campaign & get 3x…After training our AI on 400+ M emails from the best-converting campaigns - lemlist’s AI is live! 🎉 Here’s how to use it to save 1h per campaign & get 3x…Today is a start of an era where anybody can have the power of 100 SDRs at their fingertips 🤯 After training our AI on 400+ M emails from the best-converting… | 10 comments on LinkedIn3. It can't be that you're doing cold outreach and haven't heard of us 😜 | lemlist is an outreach platform that helps you start conversations that get replies from your prospects. The lemlist platform skews 60% male users and just 40% female users. Option 1: Lemlist generates notes in your CRM. We booked more meetings using lemlist compared to other tools we used in the past. Integrating Lemlist with other systems via ApiX-Drive is an easy and fast way to automate your work. $0. If you haven’t done it yet, check that the following are set up correctly: SPF; DKIMIn the campaign that have only emails included in sequence whenever an email couldn’t be delivered,. Lemlist also provides an A/B testing feature so you can test which subject lines & email copies work best for your sales automation campaigns. Compare. But if you are looking for a lemlist alternative with up to 200x increased email sending limit and that doesn’t charge you per user , definitely read on. Lemlist Read More »Lemlist Coupons & Promo Codes for Oct 2023. 2) Timing. On the other hand, Lemlist alternatives SendFlock is an excellent tool for sales teams. lemlist makes it easy to create HYPER-customized multi-channel Cold Email and LinkedIn sequences thanks to the Liquid language and customized image options. To access the LinkedIn actions within your campaign, follow these steps: Go to your campaign. It can't be that you're doing cold outreach and haven't heard of us 😜 | lemlist is an outreach platform that helps you start conversations that get replies from your prospects. 🏋️ Master my campaigns. Lemlist product description. In our first year, we grew lemlist from 0 to 8000+ customers worldwide, without any funding. 4-day delay between emails 3 and 4. 9mo ago. There are three unique features that lemlist provides you with. lemlist is an outreach platform that helps you start conversations that get replies from your prospects. Go to lemlist. Step 3: Choose a resulting action from the other app. The simple call-to-action makes the prospect’s next step clear: reply to book a chat. Similar templates. A very easy to use tool. lemlist. Another downside is that Lemlist works as a separate interface. then click on Insert image. 👉 and click on the Upload file button. It’s essentially. A cold email tool with powerful outreach capabilities, Hunter Campaigns is a solid alternative to Lemlist if you want an easier-to-use option with more built-in features and more transparent pricing. Source: Lemlist. lemlist is an email management solution that helps businesses streamline processes related to optimizing sales engagement, sending personalized emails, managing follow-ups, and more on a centralized platform. lemlist is the only cold outreach tool that helps you reach inboxes and get replies. After I confirmed that yes, I wanted to import my contacts, Lemlist automatically took me to the next tab in the creation process, called Sequences. Organize your campaigns across different clients and extract metrics in seconds. lemlist’s 14-day free trial starter plan. It’s super clear and easy to use for my workflows. Discover lemlist, the most advanced Sales engagement platform trusted by 37,284 users. Liquid syntax allows you to personalize intro lines, calls-to-action, and more so that your message is most. Absolument. Salesforce, Hubspot, Pipedrive, Zapier, email finders, growth tools, our custom API. Lemlist helps automate the process of sending personalized, high-volume email campaigns. ; This enables building multiple versions of an email thanks to placeholders that will be replaced with relevant data (e. We have our target audience, their contact details are safely stored in a CSV file, everything was verified, and our tools are properly integrated. Advanced conditions capability in the sequences is a massive step for lemlist in the right direction. Cold outreach tips, strategies, and the best tactics used by over 37,000 users to generate millions every month. g. I have eight choices here for the first message in my sequence, only two of which are email: Email Inspirations and Email Blank. The tool comes with industry-standard features including tracking and analytics, A/B testing, and integration with some commonly used tools. The platform's outreach templates can help you create. Here are Lemlist’s three main drawbacks. 1. Keep your emails out of spam folders. . If you don’t already have a lemlist account you can sign up here, for free. Zapier's automation tools make it easy to connect HubSpot and lemlist. Lemlist allows me to set up and send sequences of emails from my email and those of my teammates. Connect lemlist to your favorite tools and stay efficient. The multi-channel prospecting platform allows you to discover your next buyers from a B2B. However, the tool is excellent in one thing – email tracking. Gain the most value from you. Lemlist est un outil d’emailing simplifiant l’outreach ; c’est à dire le fait d’envoyer des emails de ventes pertinents et personnalisés à des clients potentiels B2B. It also provides detailed analytics and reporting, so businesses can track their email performance and optimize their campaigns for maximum impact. Follow-ups. Open rate. 💡 Tips: For those using Cloudflare: when setting up your CNAME record, set it to DNS proxy only by clicking on the little orange cloud at the end of your DNS. Validity: Nov 21 - Dec 1, 2023. It provides a drag-and-drop email editor, a large library of email templates, and advanced personalization features such as dynamic images and custom fields. I can organize my sequences and follow-ups much more quickly. It offers a range of automation options such as a sequence builder, lead tracking, and email personalization. 5K in 2 months by reaching out to gatekeepers. Episode 1: Anthony Iannarino. No card required. Essentially - this cold email template for web design might be used when you’re reaching out to people and companies that have a bad or “not good enough” web design, and you have new “propositions” for them. Personalized email sequences that stand out Add custom text, images, personalized video thumbnails, and dynamic landing pages to make your emails impossible to miss. Now for the good stuff – below you’ll find 5 examples of our best cold emails we’ve sent at Salesflare. Lucas Perret. Lemlist is specialized in emailing. By clicking "Accept", you agree to the above. Compare the similarities and differences between software options with real user reviews focused on features, ease of use, customer service, and value for money. Surprisingly, when I sent my first campaign, I got a 51% open rate. 0’s design is much cleaner and simple to use. On the other hand, Lemlist is popular among small to medium-sized businesses due to its cost-effectiveness and user-friendly interface. In addition, the builder lets you create flow charts with an easy drag-and. When it comes to pricing, SendFlock offers a more affordable solution with plans starting at $39/month. To generate a full sequence using lemlist's AI, you need to provide information on your: → target audience → unique value proposition. Call leads directly from the. It wasn't the best time to email them and the prospect couldn't give you the answer then. It helped us recruit our first 175 customers. . Use hashtags when searching. 9. Snov. Lemlist's AI-powered features allow for tailored emails, ensuring that each recipient feels valued and increasing the likelihood of engagement. 0:00 / 6:56 • Intro How to Create your Campaign Sequence on lemlist lemlist 7. Adds LinkedIn, video prospecting, custom landing pages, and cold calling. It also provides detailed analytics and reporting, so businesses can track their email performance and optimize their campaigns for maximum impact. Lemlist is a powerful tool that sales teams and agencies can use to begin sending cold emails that actually get replies. ) - You have the possibility to use conditions in your sequences. Try for free. Lemlist is a SaaS (software as a service) platform that not only streamlines but also personalizes cold email campaigns. Let's say your LinkedIn invite failed for a particular lead, then lemlist will skip any other LinkedIn step of your sequence for this lead and will directly send the next. Lemlister tip 💡 This method will both keep your email small, have the click tracked by lemlist,. Keep an eye on your email to see if you were selected. Your top stats are your global stats. This essentially means adding other channels of communication into your routine, like cold calling and cold emailing. Lemlist is a sales automation and email tool that helps you engage with cold leads through personalized emails and automated follow-ups. Being a vastly popular space in the B2B space, it's a great place to start. Here. lemlist | 20,958 followers on LinkedIn. This is reflected in their pricing with the starting price of $9. Save these cold email templates for reuse instead. Lemlist, like Waalaxy, works on a subscription basis. For the manual campaign, I used a much simpler two-step sequence (one initial outreach and one follow-up) because I had to. Call-to-action (CTA) Email Outreach Sequences Overview and Top 3 Examples Breakdown. Sache que lemlist fonctionne au prorata. Featured Authors Learn from the best in email marketing Get a Copy of the eBook. lemlist 3. Mailtrack. Hunter Campaigns vs. Instantly uses powerful AI to automate smart sending sequences to boost open and reply rates. Reach out to leads on their favourite channels and boost replies rates. 5- Create your multichannel sequence. July 25, 2023. CEO & Growth Expert. io is an email sequence software ideal for sales and marketing teams. Welcome to the lemlist hub. Without further ado, let’s get to the features. With Postaga, you can use more than one email to send an outreach sequence. After I confirmed that yes, I wanted to import my contacts, Lemlist automatically took me to the next tab in the creation process, called Sequences. Sales teams of all sizes, startups, lead gen agencies, and ambitious entrepreneurs use. Reply pricing: Free for 200 data credits per month; from $60/user/month for. The journey of LinkedIn prospecting is more of a marathon than a sprint. How Jack from Local Digital used targeting and clever messaging to book more meetings for his clients. However, in truth, Lemlist can’t automate and manage multichannel outreach campaigns. Find, contact, and convert your ideal buyers across multiple channels, all in one place. This synergy enables seamless coordination between email campaigns and other business tools, offering a streamlined approach to managing and executing marketing. lemlist is an email outreach tool unique in its ability to automate and personalize cold emails at scale. Heey lemlister! A new and amazing feature by lemlist the lemAI - the AI sequence generator, stay and find out how to use it to the full extent When you create a new. But what it does better than any other tool in the all-in-one range is personalization. Instead of relying on a single message, consistently engage and follow up to boost prospects’ trust and interest. Fill in the requested data (value proposition, intent, tone, target audience. The Lemlist sequence builder is an easy-to-use tool that allows you to build an email sequence in just a few clicks. Prospecting. It costs almost nothing to send an email, and with the right cold emailing tools, you can easily send hundreds, or even thousands of messages at once. The platform also provides A/B testing functionality to optimize your email campaigns. Intro line. Reach out to leads on their favourite channels and boost replies rates. Lemlist covers all the essentials: email warm-up, automated sequences, engagement, and follow-ups. By the time I finished the sequence layout, the workflow was not finished (though it was already at 50% completion, not bad), which gave me a bit of time to set up the sequence on Lemlist. lemlist | 23,567 followers on LinkedIn. Highly RatedQ1 2023 Fastest GrowingQ1 2023. 658 seguidores en LinkedIn. 00. 👉 A sequence is basically a drip campaign. Personnalisez les e-mails froids, automatisez les suivis et interagissez avec les prospects sur tous les canaux. 5. It's easy to use and has a variety of features that can help you automate your email outreach campaigns. Lemlist lets you automate customizable follow-up email sequences for your marketing campaigns. Reply vs lemlist. It offers a powerful automation engine that enables users to set up sequences, follow-ups, and triggers based on recipient behavior. lemlist is an outreach platform that helps you start conversations that get replies from your prospects. Build meaningful relationships with your prospects, boost your reply rates with creative outreach automation, and warm up your email address automatically – all in one clean place. For example, if somebody clicks on a specific link, lemlist will tell me who this person is, and I'll call them using their activity as an icebreaker. How lemlist can help generate more backlinks and scale your outreach efforts. Lemwarm has a 4. Relevancy + personalization = guaranteed replies. This can be hard for agencies because they aren’t directly working with the audience they are sending emails to. 🤩 In a few seconds, we generated 5 Icebreakers proposition for your lead . Pro : - You can easily personalize your emails at scale (images, videos, etc. 6K views 1 year ago Getting Started with lemlist In this video, Charlotte is. Follow-ups. Zapier moves info between your web apps automatically, so you can focus on your most important work. Lemlist is a multi-channel sales engagement platform that allows users to create and send personalized cold emails, connection requests, DMs, follow-ups, and email sequences at scale. 1. Personnalisez les e-mails à grande échelle. Partitioning is one of those itertools recipes that does just that. It also lets you segment contacts, A/B test email content, and analyze campaign performance with detailed analytics. July 3, 2023. 3. Using Omni-Channel Email and LinkedIn Cold Outreach Sequences. This is because timing is very difficult to scale, and you can’t force it whenever you want. Improve your email reply rate by sending more personalized emails through the power of liquid syntax. In addition to personalizing your emails with liquid syntax, you’ll also get personalized images and landing. The tool stack that removes friction from your cold outreach process. This AI-based strategy aims at automating and simplifying the prospecting process to save time and generate more growth. Increase your reply rates by communicating with every prospect on a 1-on-1 level. lemlist | 24,976 followers on LinkedIn. Landing page with a short sales video. Platinum: $99/month per user – all “Gold” features + dynamic landing pages + personalized. get replies. Lemlist is a professional smart tool that helps make your email experience much easier and simpler. → Generate highly personalized multichannel campaigns using the most advanced AI on the market, trained by successful campaigns. Lemming Drops Tricky 13. 💡 Keep your subject line the same. Discover how to set up your follow up strategy to get replies. This feature allows you to make personalized images at scale. The tool is AI-powered and allows users to automate several sales processes, a good Lemlist Alternative. English. A combination of conditions with AI, enrichment, and advanced HubSpot integration capabilities will allow us to build the true AI SDR. Date of experience: August 15, 2023. Win more customers and improve your closing ratio with powerful cold calling techniques. If you have high-quality content to share, a personalized video thumbnail strategy is the perfect solution to ramp up your click rate. Multi-channel outreaches usually lead to an increase in ROI by an average of 25%. To cut a long story short, you. In Lemlist, you can only optimize your email sequence after sending the campaigns and knowing the results. You can define the steps, timing, and content for each stage of your outreach, ensuring a consistent and systematic approach to prospect engagement. You can change your preferences at any time in the Cookie Settings from the footer. 💡 Decide on your follow-up objective. Lemmingology Tricky 6. Lemlist, on the other hand, has a starting price of $59/month. First, identify the types of companies that would get the most value from your product or service. It also offers an auto email warm-up tool called lemwarm to prevent your emails from landing in the spam folder. g. Learn such Lemlist vs SalesBlink differences. Step 2. Access step-by-step workflows for all skill levels and. Snov. 00. 💡 Example. For relatively simple and effective tasks, Waalaxy is frankly easier to use than Lemlist, whether for setting up sequences or analyzing sequence results, with a well-designed, easy-to-use dashboard. Leverage AI to write your outreach sequences, and save 1 hour on every campaign you create. With lemlist AI, you can automatically create hyper-personalized multichannel sequences based on your value proposition, your recipient’s infos. 2. –. Here’s an example:lemlist is the first email outreach platform that lets users create humanized experiences and long-lasting relationships. Workflow templates. What is an email sequence.